Promised Land
‘Promised Land’ focuses on collective habitation not as an idealist projection, but as a holistic structural re-consideration of the entire housing production process: from land procurement to home ownership, from construction to typology. ‘Promised Land’ is not a solution to the current housing crisis, but an attempt to consider what it is to build affordable housing today in post-welfare Europe. Our research focuses on three cities – London, Brussels and Helsinki – where the lack of affordable housing is becoming a pressing problem. In each of these cities we have teamed up with a local actor: a housing co-operative in London, a community land trust association in Brussels and a homeless housing association in Helsinki. In collaboration with these actors we have developed three pilot projects that can be built in multiple versions and on different sites which are unused public or private land. These pilot projects attempt to withdraw housing from the market and augment a body of knowledge that further investigate non-commercial housing initiatives, bringing together diverse responses to regulations, necessities, and problems regarding affordable housing.
The exhibition tables display the designs for three pilot projects plus interviews with the representatives of the housing associations with whom we have collaborated. The wall displays twenty-four possible scenarios of the ‘pilot projects’ in London, Brussels and Helsinki.

Promised Land
Barnet, London

Promised Land
Newham, London

Promised Land
Chaussée de Louvain, Evere, Brussels

Promised Land
Rue Dieudonné Lefèvre, Brussels

Promised Land
Hakunila, Helsinki

Promised Land
Kruunubuorenranta, Helsinki

Promised Land
Rethinking Ownership, Construction and Typology of Affordable Housing. With NEW Academy. Courtesy of Seoul Biennale of Architecture and Urbanism. Photographer Tae Yoon Kim

Promised Land
Rethinking Ownership, Construction and Typology of Affordable Housing. With New Academy. Installation at Seoul Biennale.
Promised Land
Team
Pier Vittorio Aureli and Martino Tattara, with Mariapaola Michelotto, Harry Waknine Freire, Pierre Menoud
Client
Seoul Biennale of Architecture
2018